I guest blog for two long-term care and one hospital publication. In the future as posts publish, I will share them here as well. Here is a summary of our last two month's of blogging.
Advance in LTC Management
With all the interest in patient/resident experience, a new study in the Archives of Internal Medicine shows that an overemphasis on satisfaction could have unintended consequences. Great Experiences do not always equate to great outcomes.
An organization called Exact Target recently published a report entitled The 2012 Channel Preference Survey. No it's not about television channels, but it is about media channels that all consumers use. I honed in on the 45+ age segments. I think you will find the results surprising as you plan marketing and sales efforts.
Hospital Impact
Healthcare CEOs must be cat people--because they can't smell the problems in their own organizations but are quick to notice it in others. My argument to that: the HealthLeaders Media 2012 Industry Survey in which 56 percent of CEOs assessed the state of the healthcare industry as on the wrong track, while 74 percent said their organization was on the right track. Something fishy there. CEOs have to own up to their own problems. Read more.
Patients are key to igniting passion in healthcare providers. Just read my story of Mary to see why.
McKnight's
Get your employees off the bus if you really want to foster engagement. Read more.
Learn more ~ or join the conversation!
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
No comments:
Post a Comment